Media
Market research tools for advertisers and media
Advertising, marketing and media professionals around the world use customer and operational intelligence to analyze markets and media reach for greater profitability. They rely on Pitney Bowes Business Insight to provide a single source for integrated customer and operational intelligence solutions to effectively target media audiences, define delivery zones and increase ad sales in broadcast media, print and outdoor advertising. We’ve developed powerful target marketing and analytical tools, demographic data sets and custom solutions to help Media Advertising, Market Research, and Circulation executives make their organizations more competitive and cost-efficient.
Market analysis tools for media professionals:
Develop customer-facing web services within websites
- Deploy online mapping, routing, geocoding, and drive-time capabilities
- Develop maps for the publication’s website to location-enable ads
Leverage location data to sell subscriptions and ad space
- Identify prospective “best customers” for subscriber campaigns
- Use subscriber profiles to focus marketing and editorial content
- Analyze and report lifestyle, media and purchase habits of subscribers
Use detailed reporting to identify and secure markets
- Define, map and report on delivery zones using consumer attributes
- Track demographic trends within market areas
- Rank and determine the highest appeal to target groups
- Empower effective decision-making throughout organization
