Healthcare
Intelligent, focused solutions for lowering costs and improving efficiency
On a daily basis, organizations in the healthcare industry strive to communicate with patients and customers more effectively, find hidden market potential, maximize ROI, boost retention rates, minimize risk, deploy new revenue generating services, and drastically cut costs. While these organizations – which include healthcare providers, public health organizations, and insurance companies – share common goals, they each have challenges and initiatives that are unique to their specific focus areas, and which require an individualized, tailored solution.
At Pitney Bowes Software, we understand the struggles and challenges facing the healthcare industry and the particular focus areas. This understanding translates into solutions that are targeted on effectively identifying and reaching the patient, constituent, and/or customer, streamlining operations, and reducing risk. Our focused solutions help you meet expectations, reduce costs, and thrive in a difficult and competitive environment.
Our focused solutions, in the healthcare provider, public health, and insurance areas, offer the following benefits:
For healthcare providers:
- Produce well-designed, easy-to-read patient bills to reduce inbound-service calls and patient dissatisfaction
- Encourage patients to take on a more active role in their health through targeted communications to reduce costs while improving health outcomes
- Combine data from multiple, disparate sources to produce consolidated bills
- Maximize postal discounts, preserve investments in existing software, and provide enterprise-wide business benefits
- Optimize merchandising strategies and increase sales
- Locate new prospects, identify new markets, and target marketing materials to convert prospects to customers
- Monitor incoming transactions and identify hits to multiple international watch-lists to locate and stop acts of identity theft and fraud
- Develop an optimzed network of coverage
For public health organizations:
- Improve constituent services through workflow automation, personalized messaging, flexible communication preferences, and faster response
- Reduce administrative costs by increasing productivity in the areas of fraud detection, communication preparation, and document retrieval
- Ensure quality of data as information is transferred into electronic medical records
- Increase beneficiary connection and understanding by implementing mass-customized documents
- Detect fraud using location intelligence and data mining by uncovering patterns of suspicious activity that would have previously gone unnoticed
For insurance companies:
- Reduce spiraling communication costs
- Improve the customer experience
- Increase brand awareness
- Streamline communications across the enterprise
- Maximize operational efficiency through automation and improved workflow
- Ensure regulatory compliance
Additional healthcare applications, based on location intelligence, include:
Target Marketing
Identify patients within a particular geographic area that use insurance providers accepted by a certain physician, allowing the physician to effectively market their services to an appropriate demographic.
Fraud
More accurately map the patient’s home address to surrounding physicians’ offices, ensuring not only that the patient visited the closest available doctor, but that the transportation reimbursement was valid.
Epidemiology
Geocode the addresses of affected patients, and overlay this information on a map to gain a more accurate view of an epidemic population and area.
The Pitney Bowes Software healthcare solutions enable you to remain competitive by simultaneously developing new revenue-generating services to enhance customer loyalty, while streamlining business processes.