Enterprise Address Management for Operational Intelligence
It has never cost so much to have a bad address. First, the hard costs: postage, printing, paper, processing. Then there is the “impact” cost: a statement that doesn’t reach the account holder, a targeted offer that misses its mark, or a profitable customer lost because he moved. The reality is that a bad address costs your company relationships. It chips away at your brand equity, and creates opportunity for your competition.
Until now, there was little you could do about the bad address problem, except work through an expensive and time-consuming manual updating process. But now there’s a way to close the loop – an automated process for perpetual customer data updates that picks up where CASS Certified™ and Move Update solutions from the USPS® leave off.
Aura™ software from Pitney Bowes Software reads and interprets address changes. Undeliverable addresses, change of address, or incomplete addresses are flagged and sent to the owner of the customer data, to take action without missing an opportunity.
Aura’s powerful address management engine can help:
- Enhance mailing efficiency with automated processing of undeliverable mail, change of addresses or incomplete customer information.
- Preserve postage discounts by meeting new USPS® requirements – to stay in communication with their customers and save money.
- Ensure industry regulatory compliance with recommended courses of action for US Postal Service regulations, HIPPA and SEC requirements.
- Keep address owners informed of customer data issues through timely report capabilities. With Aura software, time saved is money saved.
- Identify potential upsell opportunities when an address change signals a life-changing event, and an opportunity to expose existing customers to new products or services.
Learn more about Pitney Bowes Software solutions for operational intelligence, including products for Data Management and Mail Efficiency & Postal Compliance, or contact us today to discuss your needs.
Closing the loop on Enterprise Address Management
Automate the cumbersome, manual process of correcting customer addresses. Aura™ software is designed to help companies ensure that address changes are handled through a consistent and documented process that maintains the most current contact information while complying with industry standards and regulations.
Learn more about Aura.
Empower address owners and maintain data quality
Aura Video Demo: In this short overview, you will quickly see how Aura empowers address owners to cleanse their customer records for more accurate data across the enterprise. Let us show you how to connect with customers, ensure compliance and save money with Aura.
View the Aura demo.