Householding
Understand customers and reduce mailing costs by combining names at a shared address.
To improve customer communications and reduce mailing operations costs, organizations need to maintain a single view of their customers – often that means creating a view based on a mailing address. Householding is the process of combining names of related people who share a common address. Besides helping a company understand its customers, householding can reduce mailing and advertising costs and enhance customer relationships.
Industry-leading data integration and print stream engineering solutions from Pitney Bowes Software help match records, eliminate duplicates and consolidate documents on the fly to increase the value of your customer relationships:
- Gain a single, integrated view of customers, as well as the products and services they utilize.
- Match, consolidate and standardize duplicate records via manual or automatic modes of operation.
- Eliminate returned mail and increase cross sell with reliable and information.
- Combine print streams from multiple records or data sources to create new consolidated statements.
Reap the benefits of rich, more accurate customer data
Capitalize on a more accurate view of your customers – and integrate that intelligence into your business operations. The Spectrum Technology Platform provides a powerful orchestration environment to manage customer information in real-time, from all customer touch points. With a modular design and efficient batch maintenance capabilities, the Spectrum Technology Platform offers unmatched flexibility to meet current needs and future requirements.
Learn more about the Spectrum Technology Platform.
Add powerful functionality with flexible Spectrum Technology Platform modules
The Spectrum Technology Platform combines leading-edge data quality functions in a single dataflow environment, with optional modules for enhanced data integration and transformation. Featuring sophisticated parsing, standardization, data matching algorithms, geocoding, tax assignment and advanced address validation tools, these modules work together seamlessly with the Spectrum Technology Platform so you can unify account data, eliminate redundancies, link members of the same household, and expand your customer knowledge.
Learn more about transformation modules for the Spectrum Technology Platform.