Site Selection & Optimization for Locating Customers
Predictive Analytics pinpoints your best opportunities
With effective site selection regarded as one of the single most important ingredients to brand performance, it pays to choose a partner with a proven record of success. As the leading global provider of location intelligence solutions, Pitney Bowes Business Insight has developed a unique array of market data, innovative software, display analytics, advanced predictive modeling and service offerings for strategic real estate decisions. The world’s leading brands rely on our Predictive Analytics Services group to help select sites and markets for expansion, in-fill or deployment. The breadth and depth of Pitney Bowes Business Insight's global market experience, technology and development resources is simply unmatched.
Essential solutions for site selection success:
Guide mission-critical site decisions with market analyses
- Identify and prioritize sites based on realistic sales forecasts
- Identify profitable in-fill opportunities in existing markets
- Determine which stores to close, relocate, or renovate
- Predict a brand's ultimate build-out potential
Optimize store networks for peak profitability
- Maximize market share and per-unit sale performance
- Quantify sales transfer/cannibalization between locations
- Examine performance relative to market potential