Real Estate Decision Making
Make more profitable market site decisions with advanced retail modeling and predictive analytics.
Get the information you need to make mission-critical business decisions: site selection, market optimization, branch network planning, store closures and competitive landscape analyses. Whether you’re expanding a regional chain or optimizing a network of 2,000 stores, you need market intelligence to make informed real estate decisions.
Pitney Bowes Business Insight offers the industry’s most comprehensive suite of retail modeling and market evaluation solutions, from our powerful predictive analytics capabilities to the industry’s leading retail modeling software and data. We help organizations of all sizes capitalize on market opportunities with custom solutions and support to make sure it all works.
Proven methodologies and transparency
Our solutions provide the market understanding required for more profitable, fact-based decisions that justify substantial real estate investments. Founded on the market research and analytics expertise of MapInfo Thompson Associates, our proven methodologies are supported by over 40 years of real-world successes, in-depth field experience and on-site consultations. This transparent process delivers more accurate results – for successful market expansions, site selection and network optimization decisions.
Predictive Analytics services from PBBI include:
- Predictive Analytics Models to predict performance drivers at new locations
- Create Strategic Market Plans to maximize performance
- Use Site Selection Research to assess sales potential before you invest
- Sales Transfer Studies to gauge impact of new locations on your network
- Territory Optimization Modeling for greater efficiencies
- Problem Store Analysis to understand and improve future store performance
- Store Budgeting to project fiscal year sales performance for individual units
- Multi-Channel Analysis to assess impact of Internet and catalog channels on sales and growth strategy
- Store Clustering Analysis to optimize store merchandising mix for each market
- Customer Profiling using your existing information or customer surveys
- Competitive Analysis of direct and indirect competition on sales
- Applied Research Report Packages, demographic/market reports bundled for value and convenience
Learn more about the PBBI solutions for real estate decision-making, including Predictive Analytics Services, WinSITE™ and MarketPulse™, or contact us today to discuss your needs.
Advanced modeling and strategic consultation
When accuracy and precision matter most, our predictive analytics and total optimization solutions provide specific answers to core strategic questions. Pitney Bowes Business Insight’s Predictive Analytics Group is the gold standard for custom modeling and optimization.
Learn more about Predictive Analytics Services from PBBI.
Analyze leading economic indicators for your store network
Now you can review up-to-date macroeconomic indicators for the retail sector, customized to your market concept. Created by the market analytics experts at Pitney Bowes Business Insight, MarketPulse™ collects, formats and interprets the most relevant macroeconomic data for your business. With one indispensable report, you can track housing turnovers, income growth, household wealth, unemployment estimates and more – the trends and economic variables that affect your business the most.
Learn more about MarketPulse.
Optimize branch and ATM distribution networks
Decide whether to retain, relocate or consolidate existing branch locations. Analyze customer data and site characteristics that impact branch network performance. Determine the most efficient set of branch locations for maximum revenue and minimal operational costs. WinSITE™ is a market simulation model that helps you quickly analyze branch networks and enhance your decision-making process.
Learn more about WinSITE.
White Paper: First Mover Advantage in Branch Banking
Research indicates that first movers gain an initial advantage in their ability to mature the branch quicker in the early years, but the long-term sustainable advantage appears to go to the follower branches. In this study we summarize the findings of the research and focus on the implications to the banker.
Download the First Mover Advantage white paper now.