Demographic Analysis & Trending for Locating Customers
Gain new understanding of customer lifestyles and behaviors to make better business decisions
Track population and household distribution patterns for your markets. Identify the bests sites for expansion based on expenditure potential. Plan public services, utilities or communications networks. Forecast sales or analyze risk. Gain a clearer view of your customers – to make faster, more accurate and cost-effective business decisions.
From planning key strategic marketing initiatives, to identifying your most profitable customers, our demographic data helps you target your marketing strategies for business success. Pitney Bowes Software offers rich demographic databases for customer acquisition and market analysis.
Frequently updated and optimized for use with the powerful Pitney Bowes Software software and services, our data sets provide a total business solution for your company’s mapping and geographic analysis needs. Developed with our advanced, proprietary methodologies, and supported by global partnerships, our data sets offer customized geographic targeting and industry-specific solutions that improve efficiencies and position your organization for greater success.
Learn more about Pitney Bowes Software Demographic Data, or contact us today to discuss your needs.
Segmentation Data—Analyze neighborhood clusters to gain market share
Gain and maintain a profitable, loyal customer base. Obtain higher response and ROI from marketing efforts. Increase the success of new product launches. Identify high potential areas for retail site selection. Increase profitability and market share with PSYTE® Advantage, a powerful, customizable segmentation system for market potential analysis, site selection, customer acquisition and target marketing. PSYTE Advantage provides a snapshot of American and Canadian consumer behavior using detailed, statistically-sound data, for a significant competitive edge.
Learn more about Segmentation Systems data.
Estimates & Projections — Use demographic variables to anticipate need
Choose markets and retail sites using the latest demographics. Identify future trends to measure growth or decline in markets. Add E&P data to customer databases for targeted marketing and analyses. Estimates & Projections data from PB Software provides valuable insights for customer, site and market analyses, market potential evaluation and service planning.
Learn more about Estimates & Projections data.
Product & Spending Behaviors — The world’s leading expenditure demographics
Use the latest spending patterns and future expenditure trends to measure growth or decline in markets. Predict spending growth to plan services, product and merchandise mixes. Add expenditure data to customer databases for targeted marketing and analyses. Product & Spending Behavior data is modeled for small areas by our methodologists, and provides estimates of total dollars spent and average household expenditure on over 600 items ranging from shelter to pet food and appliances to sporting events.
Learn more about Product & Spending Behaviors data.
Industry-Specific Data Offerings form Pitney Bowes Software
Pitney Bowes Software pioneers many of the mapping and analytical tools used by businesses and governments today. Working closely with our customers and our own industry experts, analysts, and statisticians, we develop comprehensive portfolios of geographic and industry-specific data for Communications, Financial Services, Insurance, Retail, Restaurant & Real Estate.
Learn more about Industry-specific data.
Download the Pitney Bowes Software Global Data Catalog
By integrating your proprietary data—such as customer information, delivery routes and infrastructure schematics— from disparate databases and cross-referencing it with Pitney Bowes Software data products, you gain insights to your markets, customers and competition for a competitive advantage. Pitney Bowes Software offers the most comprehensive selection of maps and data, including street data, geocoders, demographics, communications data, postal data and administrative boundaries—setting industry standards with the most up-to-date, accurate data available.
Download the Global Data Catalog.
| Challenge | Solution | Pitney Bowes Software Products Used |
|---|---|---|
| Financial Industry demographic datasets | Industry leading Financial Services demographic data offerings that provide insight into financial product demand and financial consumer lifestyle and behaviors. |
PSYTE® Financial Demand Insight Financial™ Wealth and Financial Assets |
| Multitude of data needs requires a comprehensive data suite | From choosing the most lucrative retail site to predicting future service demands, demographic data can help you make more profitable business decisions. Pitney Bowes Software offers rich demographic databases for customer acquisition and market analysis. |
Groundview™ Perform™ Canadian estimates & Projections PSYTE® US & Canada CAMEO® Wealth & Financial Assets Demand Insight Financial PSYTE® Financial US & Canada Consumer Spending Potential Consumer potential Detail Consumer Expenditures (Canada) Business Summary Data |
| Complete geographic representation | Our demographic data offerings are available at all census level geographies. We can also customize our offering to provide data at a custom level of geography if needed. |
Groundview™ Canadian Estimates & Projections PSYTE® US & Canada CAMEO® Wealth & Financial Assets Demand Insight Financial™ PSYTE® Financial US & Canada Consumer Spending Potential Consumer potential Detail Consumer Expenditures (Canada) Business Summary Data |
| Require tools to manipulate demographic data in meaningful ways | When combined with our powerful mapping and analytical solutions, demographic data from Pitney Bowes MapInfo helps you anticipate customer needs and position your organization for greater success. |
AnySite® TargetPro MapInfo Professional® |
| Only need a select set of demographic variables/data | We can customize and vend our demographic data offerings to your needs. |
Groundview™ Canadian Estimates & Projections PSYTE® US & Canada CAMEO® Wealth & Financial Assets Demand Insight Financial™ PSYTE® Financial US & Canada Consumer Spending Potential Consumer potential Detail Consumer Expenditures (Canada) Business Summary Data |
