Marketing Automation
Streamline the creation and production of correspondence, fulfillment and marketing communications
The announcement of a new product or marketing effort typically kicks off a two-month-long drill involving numerous action steps. Often the focus is campaign driven: gear up, await results, analyze and begin again.
Multiple departments often play a role. Uncovering insights from the data can be a painstaking process, with database managers turning data over to marketing analysts where broad segments are identified. In most cases, the push is outbound only, ignoring inbound cross-sell opportunities via call centers, web, operations or interactive voice response systems.
Now, you can streamline operations, eliminate manual processes and disparate platforms with one enterprise-wide engine. With Pitney Bowes Software, you can rely on real-time customer data, analytics and rules-based decisioning to identify top prospects. And serve up individualized, personalized messages based on sophisticated insights from fresh, high quality, data-rich individual profiles.
Analytics unify and empower your entire organization
Bring new programs to market quickly as you move away from a campaign-focused mentality. Access and integrate colossal amounts of data to efficiently engage customers across all touchpoints, including statements, web site, service alerts, social media and inbound calls, not just outbound efforts. Plus, automate error-prone interactive communications from field reps and call centers, while eliminating labor-intensive manual communications.
Leverage “always on” marketing across your organization
- Drive communications with quality data and predictive analytics
- Personalize content using rules-based decisioning
- Automate the generation of correspondence
- Add relevant offers to transactional documents in print or online
- Enjoy more cost-efficient delivery
- Manage the customer experience more efficiently and profitably
- See a lift in acquisition, cross-sell, up-sell and retention
Learn more about our customer communication management solutions