Transpromo Marketing
Turn transaction communications into relationship-building engagements
Today, customers are definitely in the driver’s seat when it comes to reading and responding to company communications. Most communications go unread due to the avalanche of messages daily. In fact, customers can easily shut down communications by opting out or getting on the do-not-call list.
One way to buck the trend is with transactional documents, as they get opened and read by 95% of recipients. While companies have been adding promotional messages to transactional statements for decades, innovative organizations can now take transpromo marketing to a whole new level.
With insights from Pitney Bowes Software, you can link customer data across disparate business units and channels, connecting outbound campaigns with inbound interactions. Create and deliver messages in each customer’s preferred channel. And quickly respond to new opportunities.
Turn every touchpoint into an opportunity to win customers’ hearts, minds
You can also leverage customer intelligence to craft more accurate messages based on sophisticated insights and analysis. By integrating advanced geo-demographic data and predictive analytics, your messages will be read and acted upon because they are personalized, timely and relevant.
Your efficiency and responsiveness will increase as you generate documents on demand. Create print documents on the fly without disrupting operations. Maintain brand image across channels with template-based documents. Quickly and easily comply with all regulations. And archive and retrieve documents in seconds, whether digital or print.
Now, you’re taking the guesswork out of transpromo with automated, analytically driven recommendations that:
- Guide agents at call centers and during live chat with contextual capability
- Transform transactional documents into powerful strategic tools with rules-based decisioning
- Automatically generate targeted, enticing offers based on rich data
- Surprise and delight your customers by pre-empting their desires
- Deliver content consistently across all channels for a connected customer experience that strengthens customer relationships
- Get incorporated into intelligent electronic billing
- Generate a quantifiable lift in cross sell, up-sell and retention
Learn more about our customer communication management solutions