Media Case Studies
Advertising, marketing and media professionals come to Pitney Bowes Business Insight for integrated location intelligence solutions to effectively target media audiences, define delivery zones and increase ad sales in broadcast media, print and outdoor advertising.
Eagle Tribune
Helping publishers increase circulation and advertising revenue
Inland Custom Publishing Group
Pitney Bowes Business Insight (Formerly MapInfo) Location Intelligence Supports Accurate Customer Profiling and Effective Target Marketing For MediaNews Group’s Inland Custom Publishing Division.
Mentor Graphics
Mentor Graphics selected Pitney Bowes Business Insight’s Data Quality Solution to improve the quality of their customer contact data.
The Birmingham News
Using geodemographic segmentation to demonstrate media reach
The Martin Agency
Helping this advertising agency reach it’s customers’ target markets
