The Martin Agency
Challenge
Rather than making decisions based on old assumptions or gut feelings, The Martin Agency needed location intelligence solutions in order to gain the most value from its clients’ data. They needed to base important business decisions on reliable research and in-depth analysis.
Solution
Pitney Bowes Software's (formerly MapInfo) location intelligence data and software enables The Martin Agency to tie into national consumer databases, helping uncover the lifestyles and purchasing behaviors of its clients' target customers to pinpoint where and through which medium they should advertise.
Category: Media