Shoeless Joe’s Case Study
The Challenge
Shoeless Joe’s Limited is faced with two challenges: Opening 10-15 locations within the next year, an extremely aggressive expansion strategy in a tough and competitive market, and changing its brand image from a sports bar to a sports-themed casual dining restaurant, a changing face that has achieved acclaim by its clientele.
The Solution
Based on Pitney Bowes Business Insight’s reputation in the industry, Shoeless Joe’s Limited decided to leverage PBBI’s location intelligent technology and analytic consultative services to guide its entire site expansion and brand evolutionary processes.
Category: Real Estate, Restaurant, Retail