Schoolcraft College
Challenge
Traditional mass mailing of course brochures was proving to be an inefficient and costly method of marketing to new students. Schoolcraft College needed to more narrowly define the neighborhoods where residents are most likely to become students of the college and focus marketing efforts on those specific areas.
Solution
PBBI’s in-depth customer segmentation analysis enables Schoolcraft to better understand its most in-profile and out-of-profile students. By identifying areas where these in-profile residents are concentrated, Schoolcraft can pinpoint the neighborhoods most likely to generate student enrollment, helping to more accurately target direct mail initiatives and more efficiently distribute marketing dollars.
Category: Education