Savour Stratford Culinary Festival

Challenge

The annual Savour Stratford Culinary Festival relies on government grants to fund its annual two-day event.  Its organizers from the Stratford Tourism Alliance
needed a way to aggregate and analyze accurate data on festival vendors and attendees to support future grant requests, attract sponsors and fine-tune target
marketing strategies.

Solution

Stratford implemented the FACES mobile survey solution from Landpoint Systems and Pitney Bowes Software to conduct on-site surveys of festival exhibitors and attendees. The survey data and analysis helps refine festival marketing efforts and strengthens government funding proposals by providing
an accurate measure of the event’s success.

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