Rogers Cable Communications
Challenge
Rogers Cable Communications is a well-established company trying to stay ahead in a highly competitive and highly saturated market. The company needed a way to leverage customer and network information so it could improve and refine its business planning, performance management and customer insights.
Solution
Rogers Cable Communications used the Envinsa® platform from Pitney Bowes Software to create MapMart, their very own interactive enterprise mapping application. The tool has proven to be immensely helpful to multiple stakeholders in sales, marketing and business planning.
Category: Communications