Priszm’s KFC Restaurants

Challenge

Priszm’s KFC restaurants have achieved a coupon redemption rate unprecedented for QSRs, as well as the overall restaurant industry.  To continuously improve this
rate, Priszm needed to update its 10-year-old trade zones and develop a repeatable system to drive its direct mail campaigns.

Solution

With the help of PBBI predictive analytics solutions, Priszm has broken all industry records, sometimes achieving as much as a 17 percent coupon redemption rate. Through a multi-phase project, PBBI is developing a web-enabled platform that will enable Priszm to input new customer and market information and analyze campaign results in real-time, supporting continuous improvement of direct mail efforts for its KFC restaurants.

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