MasterCard
Competing in an industry where customer care is the key differentiator, MasterCard must offer convenient, ultraresponsive services to succeed. However, with two separate vendors driving its online and telephone ATM locators, MasterCard was unable to offer consumers consistent, up-to-date listings of cash machine locations that accepted its credit and debit cards. Moreover, the company was losing $400,000 annually from maintaining the two systems. To increase the ATM locator’s value to cardholders and member banks and reduce its costs, MasterCard wanted to integrate its location data in a single infrastructure that could seamlessly operate across multiple channels.
Category: Financial