Inland Custom Publishing Group
Challenge
For a free publication just starting out, the main challenges include securing regular advertisers, developing editorial content and efficiently distributing the magazine. To face these challenges, MediaNews Group’s Inland Newspaper Division Custom Publishing Group needed to accurately profile its target audience, helping to identify its distribution footprint and attract advertisers best correlating with this highly targeted readership.
Solution
With Pitney Bowes Software (formerly MapInfo) location intelligence solutions, Inland Custom Publishing Group was able to better understand its target readership for its two high-end lifestyle publications, Inland Living Magazine and Riverside Magazine. This insight is leveraged in all areas of its business, including; determining local editorial content, identifying potential advertisers and the mapping of delivery routes for distribution.
Category: Media