International House of Pancakes (IHOP)
Challenge
IHOP was implementing a new "franchise driven" business model and its operations and development departments needed to find an objective “scientific” method to base their strategic site and market development decisions on.
Solution
Pitney Bowes Software (formerly MapInfo®) Predictive Analytics helped IHOP to identify and profile their customers using the PSYTE® Advantage segmentation system and develop a scientific Market Optimization model that helped them quantify and analyze the impact of key "real world" variables that determine IHOP’s performance in a market.
The Market Optimization model provided IHOP with a way to prioritize sites and markets for expansion, as well as to identify which existing locations should be closed or renovated.
Category: Real Estate, Restaurant, Retail