Fairmont Hotels

Challenge

In order to stay ahead of the intense competition in the hospitality industry, Fairmont Hotels & Resorts needed to utilize their customer data to make better marketing decisions and support the development of resorts and hotels in the locations best suited to their customers

Solution

Using Pitney Bowes Software (formerly MapInfo) TargetPro and PSYTE, Fairmont was able to profile their best customers and use the profile to guide their target marketing and sales efforts to reach the market segments most inclined to stay at their hotels and resorts. Fairmont also used the profile to support their expansion efforts, picking the locations with the most appeal to their target customers.

Download the Case Study PDF to Read More (152 kb)

• Print

Subscribe to eNews