Denny’s

Challenge

In 2007, Denny’s Franchise Development group launched the Franchise Growth Initiative (FGI) to optimize its company restaurant portfolio while ‘seeding’ franchise growth in key markets. To help evaluate and identify which companyoperated units to sell to franchisees, Denny’s needed to develop a more efficient and effective method of assessing existing units.

Solution

Denny’s turned to Pitney Bowes Software to provide the sophisticated predictive analytics and site modeling capabilities needed to help guide its refranchising efforts. Denny’s works with Pitney Bowes Software as a continuous partner to help the chain re-energize its brand and navigate the turbulent waters of the restaurant industry.

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