CitiFinancial
Challenge
CitiFinancial has an expansive set of 2500+ retail branches and, thus, faces the challenging task of efficiently serving, optimizing, and further expanding this branch network.
Solution
CitiFinancial’s Branch Optimization team utilizes Pitney Bowes Software (formerly MapInfo) location intelligence software and data solutions for branch performance analysis and footprint expansion for their network of 2,500+ retail consumer banking branches in the U.S., Canada, and Puerto Rico.
Category: Financial