BT Group
Challenge
To maintain its position as an established leader in the telecommunications industry, BT seeks to innovate and continually evolve to provide new offerings and technologies to customers. A key component of the company’s success has been the integration of location intelligence across all facets of its business. Critical areas include service networks, emergency response, and sales and marketing initiatives.
Solution
The company turned to Pitney Bowes Software solutions to visually display and analyze location-based data to make more informed decisions about customer service.
Category: Communications