Bank of America
Challenge
With a priority to receive an outstanding ranking on CRA compliance efforts, while maintaining bottom-line profitability, Bank of America needed to identify (current and future) locations of its banking centers in low income neighborhoods.
Solution
Bank of America turned to Pitney Bowes Software for its mapping and geographic analysis application, MapInfo Professional, which helps the bank gain important insights into low income target markets and strengthen its commitment to CRA compliance while impacting site selection decision-making in those areas.
Category: Financial