MediaMark Research & Intelligence for Real Estate, Restaurant & Retail

Learn about your customer’s media preferences. Gain a comprehensive view of your customers through demographic, lifestyle, product usage and advertising media exposure data collected from a single sample. Put this knowledge to good use by tailoring your message and marketing to your customers via their preferred media.

The MediaMark Research and Intelligence (MRI) is the leading U.S. supplier of multimedia audience research. MRI conducts more than 25,000 personal interviews with consumers annually throughout the continental U.S. to produce syndicated reports and data for electronic access.

MRI provides information to magazines, television, radio, Internet and other media, along with leading national advertisers and over 450 advertising agencies. Pitney Bowes Software’s MRI syndicated data are widely used as the basis for media and marketing plans that are written for Retail, Restaurant & Real Estate brands in the U.S.

For more information on how to gain a true understanding of your customer’s media preferences, contact us today.

NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organization's budget, number of users, IT environment, data requirements, support and education needs. We apologize for any inconvenience.

Employ detailed data for success

MRI surveys adult U.S. residents about their demographics, product usage and media exposure preferences. The MRI survey sample is composed of three sections – metropolitan areas, non-metropolitan areas and ten major markets. One adult per household is selected to participate in the survey. The completed MRI sample consists of over 25,000 respondents. Each year the sample is completely redrawn, with 10,000 new respondents entering the survey every six months.

Gain a clear customer view through sampling

The survey data is weighted by MRI to reflect the probabilities of selection, and then balanced so that major study demographics match the most recent independent estimates. The samples are then balanced on the following sets of population parameters:

• Top ten markets
• Balance of U.S. by MSA vs. non-MSA within census regions 
• Age 
• Household income 
• Education 
• Employment status/occupation 
• Race within region 
• Marital status 
• County size 
• Marketing region 
• Household size

Data Sheets and Brochures

• Global Data Catalog