Print Measurement Bureau
Providing insight into consumer preferences
Take an in-depth look at your customers and gain valuable insight into consumer preferences and consumption patterns.
The Pitney Bowes Software Print Measurement Bureau (PMB) PSYTE ® Linked Data provides a detailed look at a variety of media, product and service preferences through the PSYTE ® Canada Neighborhood Segmentation System. The PMB PSYTE ® Linked Data includes over 4000 product, lifestyle and behavior variables.
Understand your customer
PMB PSYTE ® Linked Data helps Canadian businesses understand consumer preferences in terms of consumption patterns by individual and household characteristics. The data can be accessed via Pitney Bowes Software’s proprietary software products or market research services. Please note that a membership to the PMB is required to access the data.
For more information on how to gain valuable insight into your customer’s preferences, contact us today.
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organization's budget, number of users, IT environment, data requirements, support and education needs. We apologize for any inconvenience.
Informative survey data
The consumer preference data is obtained through an annual survey conducted by the PMB. Pitney Bowes Software links the survey respondent information to its segmentation data via proprietary processes, which enables the use of this survey data nationwide.
Extensive preference data
The PMB data covers a variety of categories, from leisure activities to purchasing behaviors. Some of the topics include:
- publication readership
- radio listening
- television viewing
- product and service consumption patterns
- personal and household characteristics, habits and preferences