Retail Sales Potential for Product & Spending Behaviors
Track consumer retail sales potential by store type.
Gain insight into consumer spending by tracking potential by store type. The Pitney Bowes Software Retail Sales Potential database provides estimates and projections of consumer potential organized by type of store. The Retail Sales Potential estimates are demand side estimates, and not derived from actual retail sales.
For more information on how to track, group, and understand consumer spending by store type, contact us today.
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Utilize consistent data for a more accurate view
The Pitney Bowes Software’s Retail Sales Potential database utilizes store type classifications developed from the new North American Industry Classification System (NAICS). This data provides consistency among the United States, Canada, and Mexico, with respect to business activity statistics.
Combine statistics for true spending insight
The Pitney Bowes Software Retail Sales Potential store categories reflect the new retail sector categories in the NAICS, together with the Consumer Expenditure (CE) categories of the Bureau of Labor Statistics Survey.