Product & Spending Behaviors
The world’s leading expenditure demographics
Pitney Bowes Business Insight, the leading global provider of location intelligence solutions, offers another powerful demographic data tool for businesses in virtually any industry. Product & Spending Behavior data provides valuable insights for site and trade area analysis, market potential evaluation, target marketing, customer acquisition and service planning. The data is created using traditional demographic techniques and innovative, proprietary processes that result in a very robust database. The data is modeled for small areas by our methodologists, and provides estimates of total dollars spent and average household expenditure on over 600 items ranging from shelter to pet food and appliances to sporting events. Available as a stand-alone version or bundled into Pitney Bowes Business Insight software solutions including TargetPro®, AnySite® and AnySite® Online.
Spending projections for market analyses
- Choose markets and retail sites based on the latest spending patterns
- Identify future expenditure trends to measure growth or decline in markets
- Predict spending growth to plan services, product and merchandise mixes
- Add expenditure data to customer databases for targeted marketing and analyses
The definitive Expenditure Potential database
- Created at Dissemination Area and Block Group levels for greater data stability
- Current year estimates plus 3, 5, and 10 year projections
- More than 1200 variables, including age, sex, income, occupations and marital status