GroundView Demographic Data

GroundView demographics provide you with the reliable, consistent data you need to make confident decisions in site selection, marketing, distribution, product development and other key business areas.

GroundView demographics enable you to more accurately identify and quantify high change areas – both growth and decline.

GroundView represents the next stage in the evolution of demographics, bringing a new level of reliability and timeliness to market analysis and decision making. By leveraging household-based demographics provided by The Gadberry Group, Pitney Bowes Business Insight’s new GroundView demographics not only provide unparalleled accuracy and dependability for market analytics, but also “actionability”—the means to easily move from analysis to marketing action with residential mailing lists.

• Frequent updates – Quarterly updates ensure that you can base your decisions on current information.

• Estimates for rapidly changing markets – The ultimate test of any demographic system is its ability to produce dependable household and population counts for critical high-change markets– whether that’s growth or decline – an area where GroundView excels!

NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organization's budget, number of users, IT environment, data requirements, support and training needs. We apologize for any inconvenience.

• Micro-to-Macro – Built from the ground up using household-level demographics

• Current – Quarterly updates to critical population and household trends

• Comprehensive – Includes a complete suite of demographic variables, including age, income, sex, race and ethnicity, marital status, and much more

• Innovative – Multi-source build process that marries the “best” of household-level information, Postal delivery statistics, and U.S. Census estimates

• Precise – Available at Block level aggregations and above

• Integrated – Fully integrated with Pitney Bowes Business Insight software, analytics and services

Data Sheets and Brochures

• Groundview Data Sheet

Articles

• Shopping Center Business Mag – Feb 09
• Shopping Center Business Mag – Jan 09
• Shopping Center Business Mag – Nov 08
• Shopping Center Business Mag – Oct 08

Archived Webinars

• GroundView – Next Generation Demographics

White Papers

• Census Demographic Whitepaper