Estimates & Projections
Use demographics to anticipate consumer and market trends.
Pitney Bowes Software has developed a comprehensive demographic data tool that can be used by businesses in virtually any industry. Estimates & Projections data provides valuable insights for customer, site and market analyses, market potential evaluation and service planning. The data is created using traditional demographic techniques and innovative, proprietary processes that result in a very robust database. The data features updated demographic variables from the Census – current year estimates, as well as three, five and ten year projections, and is available as a stand-alone version or bundled into Pitney Bowes Software software solutions including TargetPro®, AnySite® and AnySite® Online.
Targeted projections for better market analyses
- Choose markets and retail sites using the latest demographics
- Identify future trends to measure growth or decline in markets
- Predict growth to plan services, facilities and operations needs
- Add E&P data to customer databases for targeted marketing and analyses
The definitive E&P demographics database
- Created at Dissemination Area and Block Group levels for greater data stability
- Current year estimates plus 3, 5, and 10 year projections
- More than 1200 variables, including age, sex, income, occupations and marital status