The first month of the New Year is almost over and many people have spent the beginning weeks both reflecting on 2011 and looking forward to 2012. We’ve recently taken a look at the latest trends in customer analytics to see how it can be used by businesses this year.
In this webinar, Dr. Patrick Surry, Global Solutions Owner for Customer Analytics, Pitney Bowes Software, first takes a look at how to use customer analytics in order to make accurate business decisions for the future. He finds that along with the ability to pull insight from existing customer data, businesses are able to optimize customer opportunities by only making relevant offers and as a result, maximizing resources and improving overall revenue. Listeners ultimately learn how to take a forward-looking approach by applying advanced customer analytics to improve customer loyalty and market share.
To hear the full webinar, follow this link to the presentation recording
