Our panel of experts noticed that many organizations are taking a new approach to CCM and Customer Care, one where analysis, collaboration and consistency have become the new must-have capabilities. Take five minutes to hear more in this segment of our Customer Engagement Series.
Blog: Document Composition
Current View: Document CompositionClear FilterCCM and Customer Care
Jan 04, 2012Published in Customer Communication Management, Customer Relationship Management, Document Composition, Electronic Document Management
The new TransPromo
Dec 27, 2011Published in Customer Communication Management, Customer Relationship Management, Document Composition, Electronic Document Management, Mailing Efficiency, Mobile, Online Account Management
Sure, the idea of using transactional communications to promote products and services is not new. And yet, our panel of experts certainly brought some new insights to the conversation. If you’re organization is looking to grow revenues in 2012, invest five minutes in the next segment of our Customer Engagement Series.
Trends in customer acquisition
Dec 01, 2011Published in Customer Communication Management, Customer Relationship Management, Document Composition
This week our panel of experts returns to deal with an issue every company faces: what can you do differently to actively engage a potential customer? In part two of the Customer Engagement Series, you’ll learn about the latest trends—and how some companies have found a way to stand out and acquire new customers.
Always-on marketing – moving from campaigns to ongoing dialogues
Oct 21, 2011Published in Customer Communication Management, Customer Data Quality, Customer Relationship Management, Document Composition
Being truly customer-centric requires “always-on marketing” – every interaction, every facet of the business needs to be sensitive to and honed in customer preferences and needs. Instead of just marketing to customers, businesses that are most successful today are working with customers.