Pitney Bowes Software Presents On-Demand Webcast on Integrated, Multi-Channel Customer Communications with Featured Guest from Leading Analyst Firm
Webcast Demonstrates How Businesses Can Leverage Personalized Communications for Improved Customer Relationships and Greater Loyalty
- Carol Wallace or Amanda Munroe
- Phone: 203-351-6974 or 617-779-1816
- eMail: PBBI@shiftcomm.com
Troy, New York, — September 15, 2009
Pitney Bowes Software, the leading global provider of location and communication intelligence offerings, today announced the availability of a complimentary Webcast, featuring Toby Bell, Research VP at Gartner and Lisa Sutrick, director of CCM product management at Pitney Bowes Software. Available now on-demand, the “Transform Your Multi-Channel Customer Experience: Advantages of Customer Communications Management” Webcast discusses how organizations can leverage personalized communications to improve customer relationships.
It is critical for companies to reduce costs and build long-term, profitable customer relationships based on existing resources. Improving customer communications by making them more personal and unified across today’s diverse media channels can significantly maximize marketing returns. By leveraging communications more intelligently, companies can realize higher cross-sell and up-sell success rates with personalized marketing materials, claims documentation, renewal letters, bills and payment notifications.
Bell leads a discussion on why businesses are moving to an integrated Customer Communications Management (CCM) strategy to increase customer loyalty, enhance customer service and improve operational efficiency, while reducing risk and costs.
Additionally, Sutrick shares technology solutions that enable businesses to create, manage and deliver multi-channel communications with greater personalization, control and efficiency.
Webcast viewers will learn:
- Why CCM has become a critical business requirement rather than a ‘nice-to-have’ solution in today’s economic downturn;
- How an integrated CCM solution enables companies to create, manage and deliver multi-channel communications with greater personalization, control and efficiency;
- What key business challenges CCM helps overcome, from reducing costs and complexity of independent technologies and delivery channels to building customer loyalty and cross-selling services;
- How industries such as insurance, finance, communications, utility and government better manage millions of customer communications, delivered to a customer’s preferred media channel;
- What to look for in a CCM solution, from effectively managing all types of communications including transactional, on-demand and interactive documents to supporting multi-channel delivery; and
- How to implement CCM in your organization, from establishing a cross-department team to a document migration plan.
To view the Webcast, please visit http://www.accelacast.com/programs/gartner_pitney_bowes
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., helps organizations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers’ operational systems and workflows, enabling them to manage their customer relationships more effectively. We offer unique and compelling capabilities, including location intelligence; GIS; predictive analytics; data quality, management and integration; and customer communications management. In combination, our solutions and capabilities deliver customer insights that create competitive advantages. Leading companies, government agencies and systems integrators rely on our global expertise and decades of leadership to improve their operational effectiveness and business results. Visit www.pbinsight.com and www.pb.com for more information.