Pitney Bowes Business Insight Debuts Enhanced Geocoding Tools
Built on Industry-Leading GeoStan Geocoding Engine, MapMarker® USA v22.0 and GeoStan v22.0 Provide Faster, More Accurate Address-Level Geocoding Capabilities
- Carol Wallace or Amanda Munroe
- Phone: 203-351-6974 or 617-779-1816
- eMail: PBBI@shiftcomm.com
Troy, New York, — August 31, 2009
Troy, NY—August 31, 2009—Pitney Bowes Software, the leading global provider of location and communication intelligence solutions, today introduces the newest versions of its geocoding tools to help organizations display and analyze important business data with greater speed and accuracy. The latest enhancements to MapMarker® USA v22.0, the premier workstation-based tool for U.S. geocoding applications, and GeoStan v22.0, the premier sever-based and real-time library-based geocoding platform, provide unparalleled geocoding capabilities, enabling organizations to better identify opportunities, lower risks and operate more efficiently.
Critical new features of MapMarker USA v22.0 include an updated GeoStan geocoding engine, which provides access to new data options and monthly data updates, helping organizations in the public and private sector to visualize important business information with greater accuracy. With MapMarker USA v22.0, organizations gain access to additional datasets with optional monthly updates, including NAVTEQ, Centrus Parcel Points and Sanborn Points, as well as the already available TomTom street and Parcel Point data sets. MapMarker USA v22.0 provides an increased number of streets and a greater number of addresses, enabling organizations to determine if a given address is truly deliverable by the USPS, which can result in increased revenue, lower costs, enhanced efficiencies and improved service.
For GeoStan v22.0, significant new features include a powerful user dictionary, allowing customers to use their own street centerline and point-level data, enhanced Point-level matching features, including Address Point Interpolation, Street-Centroid and Place Centroid matching, SuiteLink Business Name Correction, as well as increased geocoding precision and performance.
Additionally, MapMarker USA v.22.0 and GeoStan v22.0 include CASS (Code Accuracy Support System)-Certified technology for achieving the highest levels of address cleansing while geocoding the records to a street or parcel-centroid address. By managing misspellings, omissions and inaccuracies in the data, these products can also help organizations receive discounts on postal rates and improve their delivery rates.
Applications such as insurance underwriting, route assignment and municipal sales tax jurisdiction assignments all benefit greatly from geocoding. “Accurate geocoding is critical for identifying risks and opportunities and helps organizations operate more efficiently,” said Berk Charlton, Pitney Bowes Software Enterprise Business Solutions portfolio manager. “With the new versions of our geocoding products, organizations now have access to the most up-to-date datasets and sophisticated address cleansing capabilities to support the highest level of positional accuracy available and help them make more strategic business decisions.”
For more information regarding Pitney Bowes Software’s U.S. and international geocoding products, please visit http://www.pbinsight.com/products/location-intelligence/applications.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., helps organizations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers’ operational systems and workflows, enabling them to manage their customer relationships more effectively. We offer unique and compelling capabilities, including location intelligence; GIS; predictive analytics; data quality, management and integration; and customer communications management. In combination, our solutions and capabilities deliver customer insights that create competitive advantages. Leading companies, government agencies and systems integrators rely on our global expertise and decades of leadership to improve their operational effectiveness and business results. Visit www.pbinsight.com and www.pb.com for more information.