Winner Awarded $1000 Grand Prize in Pitney Bowes Software “Name that Cluster” Contest
“Euro Adapters" Wins for Best Creativity in Naming Demographic Cluster for Pitney Bowes Software's Segmentation Solution
- Carol Wallace or Amanda Munroe
- Phone: 203-351-6974 or 617-779-1816
- eMail: PBBI@shiftcomm.com
Toronto — July 22, 2009
Pitney Bowes Software , the leading global provider of location and communication intelligence solutions, today announced the winner of its “Name That Cluster” contest. The contest challenged entrants to invent the most creative, original name for Cluster 17, one of the neighborhood groups within the newest version of the Company’s PSYTE® HD segmentation solution. For the first time, Pitney Bowes Software invited the general public to play a part in the production of one of its software solutions. Blair Rogerson of Allstate Insurance Company has been awarded $1,000 for his winning entry of “Euro Adapters.”
For the “Name That Cluster” contest, Pitney Bowes Software provided participants with a number of geodemographic “clues” for Cluster 17, including where they live, how much they earn, what they drive and which languages they speak. The judging panel felt that “Euro Adapters” aptly summarizes the cluster’s second generation immigrants of mostly northern and eastern European origins living primarily in suburban areas.
An industry first, PSYTE HD is a powerful and accurate neighborhood segmentation solution for customer and market analysis and planning. By classifying every neighborhood in Canada into groups that have similar geodemographic and lifestyle characteristics, PSYTE HD solution creates vivid, precise profiles of Canadian residents, then maps out the precise neighborhoods where others like them are located. PSYTE HD solution incorporates household level data of almost 10 million Canadian households including purchasing behavior, attitudes and preferences, bringing a new level of reliability and timeliness to market analysis and decision making
“PSYTE HD provides companies with the best insight into Canadians’ demographic and lifestyle structure, information crucial to making more informed, strategic business decisions which is so essential, especially in today’s economic climate,” said Sebastien Rancourt, product manager for PSYTE HD solution and one of the members of the judging panel. “Using this powerful tool, organizations in all industries including retail, restaurants, financial services, insurance and media have powerful ammunition to more effectively reach their target consumers.”
Pitney Bowes Software will host a PSYTE HD solution launch event at its Toronto office on Thursday, August 13, 2009 at 2:00pm. At this time, the company will release further details about the powerful segmentation solution and present Rogerson with his winnings. For more information on this event, please contact Crystel Lea at 416.594.5212 or crystel.lea@pb.com.
More information on PSYTE HD is available at http://www.pbinsight.com/about/newsroom/press-releases/pbbi-launches-psyte-hd-segmentation-system-with-household-level-data.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., helps organizations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers’ operational systems and workflows, enabling them to manage their customer relationships more effectively. We offer unique and compelling capabilities, including location intelligence; GIS; predictive analytics; data quality, management and integration; and customer communications management. In combination, our solutions and capabilities deliver customer insights that create competitive advantages. Leading companies, government agencies and systems integrators rely on our global expertise and decades of leadership to improve their operational effectiveness and business results. Visit www.pbinsight.com and www.pb.com for more information.