Pitney Bowes Software Launches PSYTE® HD Segmentation System with Household Level Data for High Definition View of Canadian Consumers
New Segmentation System Delivers Data Sampled from More Than 10 Million Households for Superior Target Marketing
- Carol Wallace or Amanda Munroe
- Phone: 203-351-6974 or 617-779-1816
- eMail: PBBI@shiftcomm.com
Toronto, Canada — March 10, 2009
Pitney Bowes Software, a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), today unveiled PSYTE® HD, its next generation geodemographic data solution. An industry first, the PSYTE HD segmentation system incorporates household level data on Canadians' purchasing behavior, attitudes and preferences, bringing a new level of reliability and timeliness to market analysis and decision making. Pitney Bowes Softwares' segmentation system, the industry's most widely used tool, provides organizations in all industries including retail, restaurants, financial services, insurance and media with powerful ammunition to more effectively reach their target consumers.
While traditional segmentation systems assume that everyone who lives in the same neighborhood shares similar life stages and characteristics, this is often not the case. Only the precision of household level data provides companies with the insight to tell if they are targeting a young family or retired empty nesters, for example. To help companies understand current and prospective customers as accurately as possible, the PSYTE HD offering incorporates elements from ICOM's consumer insight database—developed using household level intelligence. This database has lifestyle, finance and health profiles, in addition to purchasing behavior and attitudes on almost 10 million Canadian households. This represents the largest and most robust repository of Canadian consumer intelligence to date —all the information companies need for successful consumer-centric marketing.
"From the corner grocer to the big box retailer, companies are recognizing the vast power of being able to get a close-up view of a household and they are turning to our suite of products to get the ammunition they need to make the most impactful business decisions," said Sebastien Rancourt, product manager, Predictive Analytics, Pitney Bowes Software. "The addition of the PSYTE HD segmentation system to our arsenal of powerful predictive analytic tools underscores our mission to empower companies to be able to answer critical questions that result in the success of their business."
For more information on PSYTE HD, please contact canada.sales@mapinfo.com or call 1.800.268.DATA.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., helps organizations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers’ operational systems and workflows, enabling them to manage their customer relationships more effectively. We offer unique and compelling capabilities, including location intelligence; GIS; predictive analytics; data quality, management and integration; and customer communications management. In combination, our solutions and capabilities deliver customer insights that create competitive advantages. Leading companies, government agencies and systems integrators rely on our global expertise and decades of leadership to improve their operational effectiveness and business results. Visit www.pbinsight.com and www.pb.com for more information.
About ICOM Information & Communications
ICOM is a full-service provider of targeted list, data communication solutions and analytic services for major brands across North America. Recognized as a leader in targeted marketing solutions designed to enhance integrated marketing initiatives and drive return on investment, ICOM manages the largest permission-based direct response survey database in North America, providing its clients with superior customer insight and marketing results.